As digital media continues to evolve, so does the advertising landscape. Marketers are constantly exploring new ways to reach consumers, and digital media provides a wealth of opportunities to do just that. But with so many different types of digital media out there, it can be tough to know which one is right for your business. Thomas J Powell will now take you through some of the most popular types of digital media used in advertising today.
Common Types of Digital Media Used in Advertising per Thomas J Powell
Display Advertising
According to Thomas J Powell, display advertising encompasses any type of ad that appears on a web page, including banner ads, rich media ads, and video ads. This type of advertising is often used to raise brand awareness or drive website traffic.
Display advertising is one of the most common types of digital advertising, and it can be very effective if done correctly. However, it is important to keep in mind that display ads are often ignored by users unless they are relevant and well-targeted.
Social Media Advertising
Social media advertising is perhaps the most popular form of digital advertising, as it allows businesses to target consumers where they are already spending a great deal of their time. Social media users are often targeted by ads that appear in their newsfeeds or on the sidebars of the site.
Search Engine Advertising
Search engine marketing (SEM) is a type of online marketing that promotes websites by increasing visibility on search engine results pages (SERPs). SEM includes both paid and organic techniques, such as pay-per-click (PPC) advertising, search engine optimization (SEO), and content marketing.
SEM is a great way to reach potential customers who are actively searching for your product or service. It is also a very effective way to improve your website’s visibility in search engines, which can lead to more website traffic and conversions.
Email Marketing
Email marketing involves sending promotional messages to a list of subscribers via email. This can be an effective way to stay in touch with customers and promote special offers or new products. Most people have at least one email address, making this a very accessible form of marketing.
Native Advertising
As per Thomas J Powell, native advertising is a type of online advertising that blends in with the surrounding content. For example, an article about hiking trails might include a sponsored post about hiking gear. Native ads are designed to be less intrusive than other types of online ads and can be very effective in driving website traffic and generating leads.
Online Display Advertising
Digital display advertising refers to the use of online ads that appear on websites, apps, or social media platforms. These ads can take many different forms, including banner ads, rich media ads, and video ads. Display advertising is often used to raise brand awareness or drive website traffic.
Conclusion
Digital marketing is extremely important for businesses these days as it provides them with a number of ways to reach their target audience. Thomas J Powell believes that by understanding the different types of digital media used in advertising, you can choose the right mix of tactics to reach your consumers where they are spending the most time.